Every day a new company is getting into the e-commerce business and hoping to make it big. The market of e-commerce is so competitive that online stores are getting motivated and adopting innovative techniques. All these are being done just to improve and increase their sales.
In this competitive market, start-ups have started using the mobile app for improving customer engagement and store visits. For the start-ups, it has become the best bet because nowadays users cling to their phones more than desktops so targeting them on mobile is easy and provides a positive outcome.
The start-ups are making sure that their customer has the same experience which they get in any regular shop in their store’s website. The brands that have constant brand across both digital and brick-and-mortar are the ones that are successfully building a quality retail strategy.
Therefore, if you are trying to open a start-up and improve your online customers experience these tips will help you immensely.
1. Invest in Website Appearance and Functionality
We all know that the first impression is the last impression. So, if your website doesn’t look good anyone will not want to visit there. Moreover, the way competition is increasing in the industry because of the consumers that no one has the time to browse a website that looks terrible.
If you are an online brand then the look of you is your first impression. The customers or potential customers will not get encouraged to browse through your websites if the pages are underdeveloped with an excessive amount of color combination that too unappealing. Poor navigation is also a huge drawback for the success of a website.
Therefore, if you want to create a good impression you have to start by investing in the look of your brand. By the look, it means a color scheme, voice, logo, and even tag-lines. You should put importance to the appeal of the homepage by inputting a decent balance of visuals. Also, to target your audience you can introduce educational context in it.
You can make your website even better because you can include original photos of your customer, recipes, tutorials, and many more. The photos entirely depend on the industry that you are venturing.
2. Conduct Market Research
A company starts working on their project by identifying their customers business, needs, and requirements. When you first contact a developer, you must understand what are the goods you intend to sell.
You also have to know whether you want to provide physical or digital products. Moreover,it is also important to know whether you want to sell kinds of goods or a particular kind of commodity.
It is important to know about who are you making this for. When you finalize the products, you are about to sell and to whom it is essential you conduct market research. For this, you have to go through the services and apps those who are selling a similar type of goods.
By doing this it will become easier for you to understand the features that are necessary for your business. Moreover, you can also analyze the factors that have helped them to get popularity and the ones that have become a barrier to their success.
3. Focus on Mobile Responsiveness
The smart-phone has become so common that the stereotypical shopping via desktop is being replaced by scrolling mobile. Now, it has become necessary that all the retailers concentrate on providing their customers with a better shopping experience on mobile. So, the websites that are created must be mobile friendly.
The customers may get frustrated and abandon their shopping cart easily if the website’s response is poor while browsing via mobile. You have to make sure that the website of your business is actively functional across many devices. You also have to take in consideration about how the layout of all the content will differ when used in the small screen.
You must be conscious about the device in which your customer is operation so that the experience remains same all over.
4. Be Mindful of Website Speed
A website which is beautiful to watch but if it takes more than one second to load is most likely that very few customers will stay to appreciate it. Time is money, so no customer will wait forever if your website takes time to load.
As a common rule, you have to keep in mind that your website does not take more than three seconds or less to load to make sure that the visitors don’t grow impatient and leave.
When you are using a third-party application or display in your website ensure that these do not slow down your site. They add more benefits to your website but it must not outweigh at the cost of your website’s loading time.
Also Read, Essential Elements to Build a Killer Mobile Application.
5. Consider Live Chat
The best support that you can provide your customer who is purchasing from your online store is real-time support. With the live chat function, the customers will become more comfortable and a will create trust among them and you.
It will assure that your customer’s problems of any kind get solved or they receive every answer to their questions as soon as possible.
You have to make sure that at the end of these outlets you keep an individual who will answer the queries or the most accurate information for the time being. If the online support is good the experience of the customers will become smoother.
6. Befriend FREE Shipping
Lastly, the most important factor in online shopping is the cost of delivery. As a business owner, you definitely must be concerned about the price points that will generate profit.
Merely if you can provide free and discounted options for shopping it will evidently increase your profit percent and boost your business.
You have to think from the perspective of your customer. They would definitely like to get free shipping, buy more and receive more items rather than pay for shipping deciding against those extra products. Customer satisfaction should always be your priority.