Starting your new business, no matter its size does come with several challenges. One of the biggest tasks a new business owner has to endure is creating a memorable brand and a logo that can accompany it. Yet, having the perfect brand or logo isn’t just going to make things easier, as you need to consider a factor of things beforehand, questions like how big do you want your company to become, or what will your brand resonate with from a personal point of view.
Several questions can come to mind when working on your business’ brand and logo, and we compiled some expert tips to get the best logo for just about any type of business.
A factor that many new and excited business owners struggle to understand – keeping it simple, from branding, design, fonts, colors, etc. is a good way to go. This is especially important in the beginning, if you’re unsure about something, revisit the drawing board.
This ties in simplicity and having a dash of minimalism isn’t always a bad thing. Make sure your name is easy to read, on just about anything there is. If you want to design a logo, but can’t afford a professional, we recommend using a free logo maker, such as the TRUiC logo maker.
Integrate your niche and market
Your target market is the people you want to attract and offer a solution or product to. Design a logo that attracts your customers, but also, has something that can reflect your business and its niche. Take a look at what similar businesses are doing, and what they have done to attract both customers, stay relevant and manage to become a financially viable business.
Complete all the hard work first
Understanding what your business is and more importantly, why you’re doing it will make the process of designing a logo and creating a brand so much easier. Ensure you know what your business will stand for, where it will be heading and how you will achieve certain goals.
A brand is its employees
Engaging with your current and future employees will offer you the chance to get a different perspective on things, especially when it comes to your business. Brainstorming some ideas, and hearing what employees think of your business can help add a touch of personality to your brand.
Emotion and Personalization
First impressions count and in business, it must last. Think of ways you can design your logo and establish a brand that will influence people, and make a lasting impression. The use of color, typography, icons, and symbols can help create a more personalized touch, while the final product should convey the emotion you want to instill on your customers.
Keep the future in mind
Consider where your business is going or might be growing. A lot of major companies have changed their names over the years, as their markets started shifting and trends changed. Have something that you can easily change if needed while maintaining the authenticity of the original concept.
Have more than one version of everything
Working through different options, designs and concepts will help you establish a focal point. This will offer you a better understanding of what you want your business to become, especially how potential customers will engage with your business and making a lasting impact.
Design for the online world
Consider how SEO and online business have rapidly changed in the last few years. Both your business and its brand should be designed in a way that can easily be recognized on social media sites, search engines, and whether there are other companies with a similar name, logo, or branding.
Make use of free tools and resources
Having limited resources, in the beginning, shouldn’t diminish your optimism. Using multiple free tools and resources can assist you in various ways. The Really Useful Information Company (TRUiC) offers a library of free resources and tools for new and upcoming business owners. The TRUiC logo maker is a free tool that offers business owners a simple and affordable solution, especially if you’re a business owner who isn’t equipped with the needed design skills.