Use the Twitter platform to see real results all the time, and you can get better results when you spend real efforts. This microblogging service allows users to send and receive short messages/posts called tweets. You can add relevant website links with your tweets, but those tweets should only be from 140 to 280 characters. Many people like to read short information only, but if you have many words to explain, go ahead; doesn’t matter. Users can follow other users and also can subscribe to twitter lists. If you follow someone’s account, you can see their tweets or content in your timeline. Get engagement through when you follow, retweets, likes & comments. When you increase twitter clicks, you will get more conversion rate. Twitter provides many ways to interact with people to obtain engagement.
More than 500 million active users use twitter statistics for their business or their personal use. Twitter spreads excellent opportunities to every marketer, so marketers only utilize this to achieve their goal.
Find Your Target Audience
Increase ROI on twitter that helps to Analyze the targeted audience. If you maintain an account for a long time, now you get a clear vision about your audience; and you need to start a conversation about who likes your tweets. Your engaging conversation should impress them to follow you. Ask them what type of content they need and what they like; your content should be about conversation, events, interest, movies, TV shows, etc. Reach many people based on your content, such as twitter across more than 25 categories and 10,000 + topics per day. Targeted people based on their interests, so you always need to connect with them through your updated content. Try different formats to analyze your audience what they expect.
Tweet At Peak Time
To get more engagement with people, tweet at peak time. Experts said the afternoon at 1.00 PM is the perfect time to post your message every day. It is important to note that twitter retweets bring more followers and improves the credibility of your Twitter account. If you want to get the highest click-through rate, post on Monday to Thursday (12.00 PM to 3.00 PM). Please avoid weekend posts and midnight posts. To get more chances to increase followers, you should express your efforts via tweets and retweets on twitter at peak hours. Peak hours messages notifications will help to get people’s attention. Not only for you, but it also helps your followers; followers can see all the tweets without fail. More than several visitors can visit your content at this peak time. If you want to focus on B2B companies, try to post 8 AM to 10 AM and 12 PM to 3 PM. One of the smart ways to interact with them.
Add Appropriate Images
If you want to get many people’s attention, add images with your tweets. More chances to increase up to 150 percent via retweets. One of the easy ways to impress people but the basic concept that your image must be catching others’ eyes. Someone has a faster scrolling habit to move; simultaneously, your attractive photos attract them to visit your tweet; if you add a website link into your tweets, that helps users visit your landing page directly. Add some entertaining tweets or give captions to your tweets that allow them to share your tweets interestingly. Retweets are more helpful in gaining new audiences, and twitter templates help to stand out from the crowd.
Post Tweet Videos
The Twitter platform is visual programming, so people always trust visualization. Those types of video content show your real face on social media; it’s more helpful to build your authenticity. Make a better connection with them to strong communication when using video with tweets. People always love to see sweet and short videos, so try to cover all of the info within one video. Twitter having some rules to post video content there are:
- The maximum file size is 512MB
- The video should be up to 2 minutes 20 seconds
- Maximum resolution 1920 x 1200
- Maximum bite rate 25 Mbps
One of the great ways to grab attention quickly; it will give more value to your tweets. Ask them directly what you’d like.
Include Hashtags To Tweets
A brilliant way to boost your visibility but don’t use more hashtags; It will sort and organize your tweets. Experience marketers said 2-3 hashtags are always best to search your brand, but twitter allows more than 10 hashtags. You can get 21 percent of engagement through fewer hashtags, and more chances to get more. Popular and relevant hashtags always will obtain 2x engagement. Use the # symbol before writing phrases or keywords; easier to search your tweets on the twitter platform.
Use Pinned Tweets
If you create the best content with full efforts, twitter gives you a chance to pin (Save) your content. Your evergreen content shows on the top corner to followers, and these pinned tweets help new audiences to know about from the start. Pinned content should be very special for others, and it increases likes, retweets, and conversation. When people visit your profile, the pinned content is the first thing they see. And one thing you can’t pin your retweets or other’s tweets; if you want to pin your retweet, add a comment, then only be able to do it. You can unpin if you’re going to remove or delete automatically when you delete your tweets.
Get Into Twitter Chats
Regular posts will show your personality, and your continuous post will be appreciated. One of the most top twitter tactics is practicing in twitter chats. Twitter makes a chance to learn from others via chat, and it makes a new connection. Twitter chat is one of the best ways to boost your engagement when you chat with industries. In this way, you invite them via personal chat and build a relationship with them.
Twitter is a powerful marketing tool. You can boost your brand engagement with one quality tweet. Use those effective ways in real-time tweets and spend some time to create different tweets with images or videos. If you want to keep people, try to post continuously. And finally, Twitter is easy to use.
Kaira Ralph works at Rousesocial as a social media strategist and a content writer. She contributes a lot of articles focusing on the latest social media trends to many blogs across the web. Her passions involve reading, painting, and traveling.