10 Basic Features To Improve Your Website’s User Experience

User experience (UX) is a field of study that focuses on how people interact with digital products and services. It seeks to understand user needs, motivations, behaviors, and preferences to create products and services that are more enjoyable and useful.
Website's User Experience
UX designers use research methods such as interviews, surveys, usability testing, analytics data analysis, and other techniques to improve the user experience of digital products and services. By understanding user needs, UX designers can create better experiences for users, leading to increased customer satisfaction.

Web design is vital in creating a positive user experience on your website. It can help you create an intuitive, visually appealing, and easy-to-navigate website that will make it easier for users to find the information they need.

By focusing on web design elements like layout, typography, colors, and images, you can create a website that is both aesthetically pleasing and functional. This focus will help to make a better user experience for visitors to your site and increase their engagement with your content.

Here are a few basic features that your website should have so that you can provide the user experience that keeps people coming back.

1. Easy-to-Remember URL

An easy-to-remember URL is a great way to increase the visibility of your website and make it easier for customers to find your products or services.

Easy-to-remember URLs can help customers quickly access the content they need, leading to higher customer satisfaction and more sales. These URLs also make it easier for search engines to index your site, which can help you rank higher in search engine results pages (SERPs).

An easy-to-remember URL can also help you build brand recognition and trust with potential customers.

Furthermore, having an easy-to-remember URL makes it easier for customers to share your content with others, which can help spread awareness of your brand and its offerings.

Of course, you should only go with URLs so easy to remember that they become too generic to make it easy to mistake the website URL. You want it to be memorable but not too complicated. Striking that balance can be challenging, but once you do, it’s easier to make your website more shareable.

2. Website Accessibility

Website accessibility is the practice of making websites usable by people with disabilities. It involves designing and developing websites that are easy to navigate and use, regardless of a user’s physical or mental abilities.

Accessible websites provide an equal experience for all users, regardless of age, gender, race, or physical or cognitive abilities. This experience includes features such as providing alternative text for images and videos, using headings correctly in HTML code, and providing keyboard navigation options.

By ensuring that your website is accessible to all users, you can create a more inclusive digital environment that allows everyone to access your content.

By focusing on website accessibility, businesses can ensure that their website is accessible to people with disabilities and other impairments. This accessibility not only improves the user experience for those with disabilities but also helps to create a better experience for all users.

Furthermore, focusing on website accessibility can also help businesses increase their reach and customer base, allowing them to be more inclusive and reach out to new audiences. Additionally, it can lead to improved search engine optimization (SEO) as websites that are more accessible are more likely to rank higher in search engine results pages (SERPs). Ultimately, improving website accessibility can have many benefits for everyone involved.

3. Contact Information

Having contact information readily available on your website is essential to creating a good user experience. It allows potential customers to quickly get in touch with you and learn more about your business.

Including your contact information can help build trust with customers and create a more personal connection.

Additionally, having contact information on your website can help to improve your search engine rankings, as it signals to search engines that you are an established business. In short, including contact information on your website is essential for creating a good user experience and helping to build trust with potential customers.

Of course, you need to protect the contact details you post on your website against scams, spam, and other unwanted messages. After all, some people take advantage of this contact information access. Therefore, you should make sure that you protect yourself as well before you freely give away your contact information, especially for personal websites.

4. About Us Page

The About Us page on a website is integral to the overall website design. It introduces your company and provides visitors with information about who you are, what you do, and why they should trust you.

It is a great way to showcase your brand’s values and mission statement in an engaging way. Additionally, you can direct visitors to other parts of the website that they may find helpful or interesting. A well-crafted About Us page helps build trust with potential customers and gives them more insight into who you are as a business.

An About Us page on your website is essential for improving user experience. It gives visitors a glimpse into who you are and what you do and can help them decide if they want to do business with you.

An About Us page also allows visitors to get to know the people behind the company, as well as learn more about their products and services. The page makes it easier for customers to trust and build relationships with the company. An About Us page will help improve user experience on your website by providing customers with an insight into your business.

5. Blog

Having a blog on your website is essential for creating a great user experience. It helps to keep visitors engaged and provides them with valuable content they can use. It also helps improve SEO rankings and can be used as a platform to share your company’s story and values.

By having a blog, you can ensure that users have access to the latest news and updates about your services or products. You can also use it to share tips, tutorials, interviews, and other information that could be useful to your target audience.

Furthermore, having a blog allows you to build relationships with customers by providing them with valuable content related to their interests. All these benefits make having a blog an essential part of any website for an excellent user experience.

A blog can help you attract more visitors, boost your SEO rankings, and increase people’s time on your website. Additionally, it can make it easier for you to communicate with customers and build relationships with them. With the right content strategy, you can use your blog to build customer trust and loyalty, which will ultimately lead to a better user experience.

6. Clients’ Testimonials

Client testimonials are a vital part of improving user experience on your website. By posting testimonials from your clients, you can show potential customers that your product or service is high-quality and trustworthy.

Customer reviews or client testimonials help to build trust with the users and encourage them to stay on your website for longer.

Additionally, client testimonials can be used as social proof to increase user engagement and conversion rates further. By showcasing the positive experiences that other customers have had with your product or service, you can create a more welcoming environment for new visitors.

Client testimonials can influence user decisions, as people tend to rely on other people’s opinions when making their own decisions. It is especially true when making purchases online, as there is no physical interaction with the product or service.

By displaying client testimonials on your website, you can create a more positive user experience by providing potential customers with valuable information about what others think about your services or products. Aside from that, since the reviews are already on your site, you can also have potential users stay longer on your site instead of bouncing from it.

7. Privacy Policy

A website’s privacy policy is a document that outlines how the website collects, stores, and uses any personal information shared by its visitors. Websites need to have a clear and concise privacy policy so that their visitors know what information they are collecting, how they are using it, and how they will protect the data. By having a privacy policy in place, websites can ensure that the data of their visitors remains secure and private.

A website’s privacy policy is an integral part of the user experience. It helps assure users that their data is secure and not shared without their knowledge or consent.

A clear and up-to-date privacy policy can create trust between a website and its users. It also helps protect the website from any potential legal issues related to user data collection or storage. With an adequate privacy policy, websites can ensure users have a positive experience using the site.

8. FAQs Page

A FAQs page is an essential part of any website as it helps to provide users with quick and easy access to the answers they are looking for on your website. It can also help improve user experience by reducing the time they need to search for answers.

A well-crafted FAQs page can provide users with detailed information about a product or service, answer common questions, and even guide them through a process to achieve their goals. Providing this kind of information helps create a better user experience, as users are more likely to find what they are looking for without having to contact customer service representatives.

Having a FAQs page on your website can improve your user experience by providing quick and easy access to information. Additionally, it can reduce customer support costs by providing users with quick answers to their questions without contacting customer service. Ultimately, a useful FAQs page can provide a better user experience and help improve customer satisfaction.

9. Search Functionality

Search functionality is an essential element of website design as it allows users to find the information they want quickly. It is crucial for improving user experience, as it helps users locate the right content faster and more efficiently.

Having search functionality on a website is essential for user experience. It helps users find what they are looking for quickly and easily. A good search function should be able to understand natural language, recognize synonyms and provide relevant results to the user’s query. It should also be able to suggest related topics or products based on the question.

A website with a powerful search engine can help users save time by providing the information they need without browsing through multiple pages or categories. This function can improve their overall experience and make them more likely to come back in the future. Ultimately, this will result in enhanced user experience and increased customer satisfaction.

10. Branding

Branding is vital in creating a great user experience on a website. It helps to create a brand identity for the website and make it stand out from the competition. It also helps establish trust with the users, leading to better engagement and more conversions.

When you think about branding, it is not only about logos, colors, and fonts but also about how you communicate your message to the users. It is about creating a consistent look and feels across all pages of your website that will help users recognize your brand easily. With good branding, you can create an experience tailored to meet your target audience’s needs.

By incorporating branding into a website, users are more likely to stay on the page longer, explore more content, and positively interact with the website. Additionally, branding can help differentiate your website from competitors, which can be especially useful when attracting new customers or retaining existing ones.

In conclusion, having a solid brand presence on your website is essential for creating an enjoyable user experience that will keep visitors coming back time and time again.


These features are standard in websites for a good reason, one of which is its improvement to user experience. Therefore, make sure that you have them on your website to enjoy more visitors and get a higher conversion for your website.


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